About Us- Introducing Daniel Aitken

Proven Expertise:  

With over 25 years of experience as a senior business executive in marketing, communications, and business development, Daniel has worked with companies across Canada, the U.S., Germany, and the U.K. He brings a practical, collaborative approach to leadership and problem-solving. As a serial entrepreneur for more than 30 years, Daniel has helped guide businesses across various industries through growth and transformation.

Most recently, he served as Vice President of Global Marketing, Communications, and Investor Relations at an ADAS/AD software corporation.  The Innovar Group was born out of Strategic Business Solutions, a consultancy Daniel founded in 2004 that supported clients throughout Canada and the U.S.

Depth of Experience Across Industries:

Daniel has extensive experience, including executive roles in the technology, fashion, financial, and nonprofit sectors. This diverse background enables him to adopt a versatile and strategic approach for every client.

Global Perspective:

Having lived and worked in major markets worldwide—including Canada, the U.S., the UK, Germany, and Mexico—he brings a unique understanding of international market dynamics, which is critical for companies looking to expand globally.

Tech-Focused, Data-Driven Approach:

The Innovar Group combines compelling storytelling with the latest data analytics and digital marketing trends. This approach helps craft campaigns that resonate with tech-savvy audiences while delivering measurable returns on investment (ROI).