About Us- Introducing Daniel Aitken

Proven Expertise:  

With over 25 years of experience as a senior business executive in marketing, communications, and business development, Daniel has worked with companies across Canada, the U.S., Germany, and the U.K. He brings a practical, collaborative approach to leadership and problem-solving. As a serial entrepreneur for more than 30 years, Daniel has helped guide businesses across various industries through growth and transformation.

Depth of Experience Across Industries:

Daniel has extensive experience, including executive roles in the technology, fashion, financial, and nonprofit sectors. This diverse background enables him to adopt a versatile and strategic approach for every client.

Global Perspective:

Having lived and worked in major markets worldwide—including Canada, the U.S., the UK, Germany, and Mexico—he brings a unique understanding of international market dynamics, which is critical for companies looking to expand globally.

Tech-Focused, Data-Driven Approach:

The Innovar Group combines compelling storytelling with the latest data analytics and digital marketing trends. This approach helps craft campaigns that resonate with tech-savvy audiences while delivering measurable returns on investment (ROI).