About Us- Introducing Daniel Aitken

Proven Expertise:  

With over 25 years of experience as a senior business executive in marketing, communications, and business development, Daniel brings unparalleled expertise to every project. As a serial entrepreneur for more than 30 years, his leadership has driven success across diverse industries. Most recently, Daniel served as Vice President of Global Marketing, Communications, and Investor Relations at a leading tech company, where he spent six years driving growth and innovation. The Innovar Group evolved from Strategic Business Solutions, a consultancy founded by Daniel that delivered exceptional results for clients across Canada, the United States, and Mexico from 2004 to 2017.

Depth of Experience Across Industries: 

Daniel has decades of experience, including executive roles in tech, fashion, financial, and not-for-profit sectors, which enables him to bring a versatile, strategic approach to every client.

Global Perspective: 

Lived and worked in major markets worldwide (Canada, U.S., UK, Germany, Mexico), providing a unique understanding of international market dynamics—critical for companies looking to scale globally.

Tech-Focused, Data-Driven Approach: 

The Innovar Group combines storytelling with the latest data analytics and digital marketing trends to craft marketing campaigns that resonate with tech-savvy audiences while delivering measurable ROI.