About Us- Introducing Daniel Aitken

Proven Expertise:  

 With over 25 years of experience as a senior business executive in marketing, communications, and business development, Daniel possesses unmatched expertise for every project. As a serial entrepreneur for over 30 years, he has demonstrated leadership that drives success across diverse industries. Most recently, Daniel served as the Vice President of Global Marketing, Communications, and Investor Relations at a leading tech company, where he fostered growth and innovation. The Innovar Group evolved from Strategic Business Solutions, a consultancy founded by Daniel, which delivered exceptional results for clients across Canada, the United States, and Mexico from 2004 to 2017.

Depth of Experience Across Industries:

Daniel has extensive experience, including executive roles in the technology, fashion, financial, and nonprofit sectors. This diverse background enables him to adopt a versatile and strategic approach for every client.

Global Perspective:

Having lived and worked in major markets worldwide—including Canada, the U.S., the UK, Germany, and Mexico—he brings a unique understanding of international market dynamics, which is critical for companies looking to expand globally.

Tech-Focused, Data-Driven Approach:

The Innovar Group combines compelling storytelling with the latest data analytics and digital marketing trends. This approach helps craft campaigns that resonate with tech-savvy audiences while delivering measurable returns on investment (ROI).