Welcome to The Innovar Group

Proven Expertise:  

With over 25 years of experience as a senior business executive in marketing, communications, and business development, Daniel brings unparalleled expertise to every project. As a serial entrepreneur for more than 30 years, his leadership has driven success across diverse industries. Most recently, Daniel served as Vice President of Global Marketing, Communications, and Investor Relations at a leading tech company, where he spent six years driving growth and innovation. The Innovar Group evolved from Strategic Business Solutions, a consultancy founded by Daniel that delivered exceptional results for clients across Canada, the United States, and Mexico from 2004 to 2017.

Depth of Experience Across Industries: 

Daniel has decades of experience, including executive roles in tech, fashion, financial, and not-for-profit sectors, which enables him to bring a versatile, strategic approach to every client.

Global Perspective: 

Lived and worked in major markets worldwide (Canada, U.S., UK, Germany, Mexico), providing a unique understanding of international market dynamics—critical for companies looking to scale globally.

Tech-Focused, Data-Driven Approach: 

The Innovar Group combines storytelling with the latest data analytics and digital marketing trends to craft campaigns that resonate with tech-savvy audiences while delivering measurable ROI.

JOHN SPREER, EETECH GROUP

"Daniel Aitken is the epitome of a global marketing professional. We have worked together on multiple integrated marketing campaigns that have always been executed to the letter. His leadership skills come naturally, are second to none and cut across all levels. In a very crowded industry, he stands out as one of the best."

JF DEROCHER, BITESIZE CREATIVE MARKETING

"World-class marketer Daniel is an incredibly enthusiastic, passionate leader. He is one of those rare individuals who also naturally serve as a motivator for his whole team. Over the years, I’ve had the privilege to assist him on multiple projects and watched him fall deep in love with every project he works on, knowing all the details, fully communicating his goals, trusting his team to achieve them and leading his troops to success. Community-oriented, Daniel never misses a chance to give back and to connect people together. Though he’s never one to draw attention to himself, his creativity, positive attitude and the respect others feel toward him are palpable."

TYCHO RAAB, PEX AUTOMOTIVE GROUP GMBH

"Daniel's excellence in execution is inspiring. You know that getting it done is tough, but if Daniel is doing it, execution looks easy. Daniel is able to keep so many balls in the air at a time, and I never saw him drop one. He has always exceeded my expectations, and I highly respect Daniel as a colleague and person."

DAVID SIMPSON, RENESAS

" "From 2012-2017, while at ZMDI and IDT  Daniel was responsible for building corporate brand and tactical execution of promotional product campaigns for business lines that I have been in. From a product line perspective, we have been impressed with Daniel’s ability to create a vision and compelling messaging for new introductions. The success of any brand relies not only on innovation but also on clear execution across multiple facets of the organization. Daniel is a proven leader in the delivery of new technology to various markets."